The Cool Material editors are hard at work handpicking the best new products and gear that release every week. Here you’ll find the most exciting selections from the world of style, EDC, and more.
This week we’re highlighting a major league collaboration between Seiko and Shohei Ohtani. It’s a Japanese exclusive watch but it’s sure to turn heads in the US. We’re also loving Dr. Squatch’s brand new post-shave moisturizer. As someone with particularly sensitive skin, it’s a much needed balm after a shave. Plus, we’re featuring new releases from brands like LG, Moncler, Apollo Instruments, and more.
Check out all of the coolest new product releases below.
Longines Conquest Heritage Year of the Snake Edition
Longines celebrates the Year of the Snake with a special edition Conquest Heritage, featuring a red gradient dial, snake motif, and the exclusive L888.5 calibre. Limited to just 2,025 pieces.
Buy $3150
Dr. Squatch Soothing Post-Shave Moisturizer
Elevate your shave game with Dr. Squatch’s Easy Glide Shave Butter & Soothing Post-Shave Moisturizer. Packed with shea, Murumuru, and macadamia oil, it’s razor burn-free bliss in bold scents.
Buy
LG UltraGear GX9
Level up with LG’s UltraGear 45GX990A, the world’s first 5K2K WOLED gaming monitor with a bendable screen. Go from flat to 900R curved, tweak settings instantly, and enjoy immersive gaming.
Buy
1986 Porsche 911 Safari
Porsche Beaverton’s stunning 1986 911 Safari, a star of the 2023 Porsche Classic Restoration Challenge, is now live on Bring a Trailer. Custom-built, rebuilt, and ready to roar—bid now!
Bid Now
Seiko Prospex 1968 Heritage GMT Shohei Ohtani 2025 Limited Edition
Fresh off his historic 2024 season—World Series champ, 50/50 record, and a third MVP—Shohei Ohtani teams up with Seiko for two Dodgers-inspired Prospex GMT divers. Limited. Legendary.
Buy $2101
Apollo Instruments DSKY Moonwatch
Apollo Instruments’ DSKY Moonwatch channels NASA’s Apollo 11 cockpit with a stunning recreation of the Apollo Guidance Computer interface.
Buy $817
2025 INEOS Grenadier Quartermaster Kaiju
Meet the Kaiju, a one-off INEOS Grenadier Quartermaster designed to conquer Australia’s rugged terrain. With 44 gallons of extra fuel, BFGoodrich mud tires, and off-grid power, it’s a beast.
Buy
Moncler + Salehe Bembury Trailgrip Amoebe
Salehe Bembury is back with Moncler, bringing his signature organic design to the Trailgrip Amoebe. This tonal white masterpiece combines breathable mesh, carbon fiber, and Vibram traction.
Buy $820
Naval Watch by Lowercase FRXE Sweep Second Divers Series
Love the Submariner vibe but not the price? Naval Watch by Lowercase drops its FRXE Sweep Second Divers in fresh colorways, blending Seiko-powered precision with sleek, affordable style.
Buy $246
2008 Bentley Continental Flying Star
Touring Superleggera's custom 'Flying Star' Bentley Continental fastback is a one-of-a-kind masterpiece, blending luxury & craftsmanship with bespoke details. And it's now headed to auction.
Bid
