Part legit store and part social experiment, Brandless is a new label that offers everyday items like hand soap, potato chips, and coffee mugs, all for a flat fee of $3. The products are devoid of branding—unless you consider the lack of branding a bit of branding, which we’d say is pretty fair critique, especially when you consider Brandless trademarked the blank, white rectangle they use in lieu of a flashy logo. Regardless, with $50 million raised, there are those who fully believe in the concept. Each $3 item is labeled with the the product’s name and its values, meaning you’ll find something that reads “Maple Syrup. Organic. 100% pure. Amber color. Rich taste.” We can’t see this grand experiment revealing anything about our loyalty to brand names, but we can say that $3 olive oil isn’t a bad deal!
PARTNER
Huckberry’s Essential Holiday Gift Guide
Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.
