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Part legit store and part social experiment, Brandless is a new label that offers everyday items like hand soap, potato chips, and coffee mugs, all for a flat fee of $3. The products are devoid of branding—unless you consider the lack of branding a bit of branding, which we’d say is pretty fair critique, especially when you consider Brandless trademarked the blank, white rectangle they use in lieu of a flashy logo. Regardless, with $50 million raised, there are those who fully believe in the concept. Each $3 item is labeled with the the product’s name and its values, meaning you’ll find something that reads “Maple Syrup. Organic. 100% pure. Amber color. Rich taste.” We can’t see this grand experiment revealing anything about our loyalty to brand names, but we can say that $3 olive oil isn’t a bad deal!

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From Def Leppard and White Castle, to Kitten Mittens and Curly for President, Pixels has all the incredible tees, hoodies, and tanks to run the gamut from modern chic to ridiculously cool whether your focus is tv shows, movies, superheroes, bands or anything in between. You can obviously shop their millions of unique options that cover everything from the major comic book brands and their characters, to the major movie brands and, well, their characters. In other words, Marvel, DC, Universal and a whole slew of other properties are covered, so create your own custom apparel with individual photos and designs–when you place your first Pixels order here.