carlsberg-billboard-tap

Billboards have to be creative to steal your attention. Forget an ironic turn of phrase or some smart placement, Carlsberg went right for our hearts (and guts) with free beer. Yup, this poster, which when up in London this week, allowed passersby to stop for a pint. The billboard was created by advertising agency Fold7 and Mission Media, and it was overlooked by a security guard. In big, bold letters, it championed itself as “Probably the best poster in the world.” We can’t argue that.

STEALTH-WORKBENCH-BOXES-IF2

[Shop]  Just like the stash boxes that lined your father’s workbench back in the day, these metal vessels are ideal for all sorts of loose necessities. The two cases—the smaller one is nestled inside the larger one—are both made of durable stamped steel and offer simple, attractive storage for EDC gear, loose nuts and bolts, or anything you’d normally toss in your kitchen junk drawer. Each set is made in Italy and comes in a stealth color exclusive to Cool Material. For all the valuable knickknacks strewn around the house or tossed haphazardly on your workbench, these boxes are ready to placate your inner organizational fiend.