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Billboards have to be creative to steal your attention. Forget an ironic turn of phrase or some smart placement, Carlsberg went right for our hearts (and guts) with free beer. Yup, this poster, which when up in London this week, allowed passersby to stop for a pint. The billboard was created by advertising agency Fold7 and Mission Media, and it was overlooked by a security guard. In big, bold letters, it championed itself as “Probably the best poster in the world.” We can’t argue that.

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If you spent the past years like us, you used your gym money to upgrade your home workout setup. The one thing we didn’t add until recently was a dedicated cardio machine like this Horizon Studio Treadmill. This powerful, durable and innovative piece of equipment is built with all the latest and greatest in performance coaching, app-integration and HIIT training options, so you only have to focus on your workout. With special 0% financing options for qualified customers, there’s never been a better time to put a Horizon Studio Treadmill in your home. Get yours today.