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In case you hadn’t heard, this year marks the 75th anniversary of the NBA. And to join in the celebration, Framingham, MA-based brewery is revamping its Pride and Parquet Hoppy Lager. Pride and Parquet is the official craft beer of the Boston Celtics, as one of the NBA’s founding teams. As such, Jack’s Abby announced a refreshed, limited edition label to celebrate the anniversary. “The NBA will be celebrating 75 years this season and the Celtics are one of the two original teams to keep their name and city for that entire history,” shares Jack’s Abby’s Senior Director of Marketing Rob Day, “That’s an incredible accomplishment and something to be proud of. We wanted to punctuate this moment with a commemorative, limited edition can that reflects the heritage and pride of the Celtics over 75 years and gives our fans something special.”

The limited edition can is available throughout New England for a limited time. Check your local bottle shop to pick up a 4-pack of the 16oz. hoppy lager.


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