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Jack Daniels is a name that requires no introduction around these parts because we’re willing to bet good money every one of you reading this has some level of experience with the eponymous Tennessee Whiskey. The top-selling American whiskey in the world that refuses to be called a bourbon has been produced for almost a century and a half and remains a cultural touchstone to this day because it’s iconic and available damn near everywhere in the world. The one thing they haven’t done–at least in the past hundred or so years–is produced a whiskey of 10+ years or greater with an actual age statement on the bottle. That changes this fall with the release of Jack Daniel’s 10 Year Old Tennessee Whiskey. This 97 proof whiskey is bottled inside a new, more trim, and angular bottle that feels familiar and evokes the classic brand ethos and bottle design while also being new, fun, and original. Jack Daniel’s 10 Year Old Tennessee Whiskey is set to be released in September with an MSRP of $70 per 750 ml bottle. As with all things allocated, that price and availability are subject to the discretion of your local retailer.

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