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One of two things will happen on October 6. Either Conor McGregor will confidently stroll into the octagon and clip Khabib Nurmagomedov to reclaim the belt he never lost. Or, we’re going to get a few rounds of Khabib sprawled on top of McGregor while turning his face into a Picasso painting. Either way, Conor’s gonna want a drink after. Now he has that perfect drink. Proper No. 12 Irish Whiskey from Eire Born Spirits, a company he founded, is a testament to proper Irish whiskey making. Triple distilled and aged in oak barrels—as proper Irish whiskey demands—Proper No. 12 is smooth and packs notes of honey, vanilla, and toasted wood. The name comes from Conor McGregor’s childhood home, which is located in Crumlin, Dublin 12. If you’re pulling for the Irish superstar, maybe pour yourself a few fingers one October 6.


Fulton & Roark’s solid fragrances have received tons of attention over the years because they’re perfect for guys who travel, get ready at the gym or want to smell great. Unlike other “loud” spray colognes, this is a more subtle way of wearing cologne and you can keep it in your pocket to reapply when necessary. Their new Limited Reserve scent Medicine Bow smells like fresh leaves, citrus, and just a hint of cannabis–plus, the first 1,000 units come in a custom matte white case that looks as good as this stuff smells. Get yours now.