South Lane’s Minimal Watches

One look at South Lane’s watches and you’ll probably be able to guess the company is based somewhere in Scandinavia. The Stockholm-based brand brings that classic, clean Scandinavian design into every watch they craft. Boasting clutter-free faces, durable straps, and no excess pieces, the line of watches are ideal for the guy who sees the beauty in simplicity. A small collection has just hit the Cool Material Shop, so head over and snag yours.