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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

The Coolest Father’s Day Gifts of 2026 (New Products Added 5/19)
Fashion
The Coolest Father’s Day Gifts of 2026 (New Products Added 5/19)
By Cool Material
1
Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

By Beau Hayhoe
1
Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

By Cool Material
1
Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

By Cool Material
Clothing
Psycho Bunny Polo Shirt

Private school prep meets sick humor with Godley and Goldman's Psycho Bunny line of menswear. The Psycho Bunny polo shirt helps you pull off high style men's fashion without being boring. It's made from 100% pima cotton, features genuine mother of pearl buttons and is available in an assortment of…

By Cool Material Guest
psycho-bunny-polo-shirt
Fashion
Welder K25 Crono Watch

There may be nothing more beautiful than the union of two metal parts. Welding is undisputedly a masculine activity and the Welder K25 Crono Watch is both masculine and beautiful. Instantly its size and bold rubber strap set it apart from lesser watches. Its sleek steel casing coupled with its…

By Cool Material Guest
welder-watch-k25
Fashion
TIC Chronograph Watch

Style and function meet with Italian designer Piero Lissoni's TIC Chronograph Watch. It's available with a white face and genuine leather strap or a black face and stainless steel bracelet. It records up to 60 minutes and features a stainless steel case and 3ATM water resistance.

By Cool Material Guest
tic-watch-chronograph
Accessories
iWood iPhone Cases

Admit it—you're an iPenis. You know, that guy who uses his iPhone as a status symbol and flashes it at every turn to let everyone know how cool he is? Well if they're all still convinced that you may be over compensating, prove them wrong and show 'em your wood!…

By Cool Material Guest
iwood-iphone-cases
Clothing
VPILF T-Shirt

Despite how you may feel about politics, you have to admit Sarah Palin is kind of a hottie. Whether you'd like to make an ironic statement about feminism or you just agree with the sentiment, you'll appreciate the VPILF T-shirt.

By Cool Material Guest
palin-vpilf-t-shirt