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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Hemergency Survival Kit

You're going on a job interview and you run into that cute girl walking her St Bernard and he jumps on you, getting dirt and fur all over your suit? Or you have a big Italian lunch full of garlic, completely forgetting that you've got a hot date right after…

hemergency-kit
Johnston & Murphy Leather Down Jacket

When you expect bold American style and quality workmanship, Johnston & Murphy delivers and the J&M Leather Down Jacket is no exception. Made from soft New Zealand lambskin with a subtle crinkled texture and puffed with lofty 80% down this jacket is lightweight and incredibly warm. Includes a detachable hood…

johnston-murphy-leather-down-jacket
Shinju Binchotan Bracelet

You don't need to believe that the Shinju Binchotan Bracelet emits positive Chi energy and protects you from EMF waves to realize its a exquisite piece of jewelry. You may feel humbled and strengthened when you wear these beads OR you might feel like a kung fu monk who can…

shinju-binchotan-bracelet
Please Dress Me

There are so many cool T-shirts out there... funny t-shirts, political t-shirts, t-shirts for nerds, retro t-shirts—and there are almost just as many sites that sell them. If you're almost ready to give up on finding the holy grail of awesome t-shirts, there's still hope. Pleasedressme.com brings it all together…

please-dress-me-com
Bonobos Pants

You hate shopping but you want to look good—the folks over at Bonobos Pants understand. Too many men’s pants are frumpy and aren't made to compliment a guys build—they usually have silly pleats and ugly tapered legs that lead to that awkward pear shape. And usually, the only places to…

bonobos-custom-pants