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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Goodfella Chrome Safety Razor

Attractive, easy and extremely reliable. Not always traits that go together but they describe the Goodfella Chrome Safety Razor to a T. It's easy to change the stainless steel blade in seconds and will be the last razor you'll ever buy as it comes with a lifetime guarantee.

goodfella-razor
Titan X2 Carry-On Luggage

Travelling is exhausting and not only is it hard to keep your luggage in one piece, but with multiple layovers and jetlag, it can be hard to stay sharp. Luckily Titan has got all of it covered with the X2 polycarbonate luggage. It's sleek, spacious and incredibly durable with a…

titan-x2-luggage
#2 MAN Eau de Toilette

Okay so no toilet water jokes here, this shit is French and very classy. For the first time Comme des Garcons has made a fragrance just for men. With ingredients like kumquat and saffron (which we're not even sure what that is) so you know that #2 MAN Eau de…

man-2-cologne
Diesel Spuma Washed Black Half Zip Hoodie

Made from cotton fleece so you'll stay warm but still be able to breath in the Spuma Washed Black Half Zip Hoodie. Get that cool warn in look right off the bat with slightly frayed seams. Features seam pockets at the waist and ribbed sleeve cuffs and waistband.

diedel-spuma-hoodie
The Handbook of Style -A Man’s Guide to Looking Good

Just to remind you that looking good is masculine, the Handbook of Style uses examples like Frank Sinatra to illustrate what works and what doesn't. Covering everything from grooming to getting dressed, this book will help you set yourself apart without looking like you're trying too hard.

handbook-of-style