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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Electronic Poet Quilted Hoody

Not just a plain hooded sweatshirt, the Quilted Hoody from Electric Poet provides a little something extra in both warmth and style. It's still simple in that it doesn't have any "look at me" graphics splattered all over it, but the quilted pattern ads something to the quality that really…

quilted-hoody
Swatch Watch Sun Down

Forget about the trend of black watches with orange detail and try on the reverse. Check out the fresh sporty style of the Swatch Sun Down Watch. Features Quartz movement, a resin case, an orange rubber strap, an orange dial and up to 30m water resistance.

swatch-watch-sun-down
DSquared2 Wood Fragrance

If you're looking for a masculine scent that captures the masculinity of the great outdoors, Wood by DSquared2 fits the bill. Made from strong, invigorating scents and aromas from nature that embody the rugged character of wood. The best feature? When someone compliments the way you smell you can simply…

dsquared2-wood-fragrance
Palladium Baggy Footwear

A little bit sneaker, a little bit boot, the Palladium Baggy Shoe says you're not confined by one style. Everything you want in footwear in terms of style and durability, the distressed canvas and matching laces create a rugged industrial appeal while the thick sole and padded foot bed provide…

palladium-baggy-boots
Haze New York City Tourist T-Shirt

Everyone knows that only tourists wear t-shirts that say "New York" but at least this one is awesome, not to mention void of hearts. Designed by Haze, a well known graffiti artist, the New York City Tourist T-Shirt really captures a authentic NYC vibe and pays tribute to the coolest…

nyc-tee-shirt