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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Nordstrom Guide to Men’s Style

We know you want to look good, but you don't have the time or wherewithal to learn about style. Lucky for you the Nordstrom Guide to Men's style spells it out in one definitive guide. Learn how to put together the perfect effortless cool look with tips from tailors and…

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True Religion Men

True Religion Men's Fragrance definitely captures the essence of the brand's casual cool style. It's easy to see just by looking at the bottle that you're in for a ruggedly masculine scent. By using a unique mixture of refreshing citrus and herbs with dark moss and patchouli True Religion creates…

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Swiss Unlimited Fragrance

With the adventurer in mind, Victorinox introduces Swiss Unlimited, their new men's cologne. The refillable bottle includes a carabiner since you never know when you might run into a fox while mountain climbing. The fragrance itself contains a mix of natural "Swiss" scents, such as alpine herbs, wooded silver fir…

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Mission Skin Care Performance Kit

Athletes know chafing like no one else knows chafing... that's why there's Anti-Friction Cream which cuts down on skin to skin or skin to fabric irritation. Once that's relieved you may also want to protect your lips and skin from harmful UV rays with specific Gel and lotions for your…

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Snyper Watch

The latest in Swiss innovation, the Snyper Watch makes a strong impression in both style and tech specs. Its 7755 S caliber movement surpasses the 7550 movement Swiss timekeeping is so famous for. One of the watch's most memorably stylish features allows you to view the mechanical movement behind a…

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