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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

You Don’t Know Me Anonymous Twitter T-shirt

You might get away with deleting that stupid tweet, but in real life you can't undo what you say. But with any luck this shirt will help you start over with a new identity. The shirt's design displays the default icon for new Twitter users. Anyone who recognizes the You…

you-dont-know-me-anonymous-twitter-t-shirt
Screw Vintage This Shirt is From the Future

Whoever decided old is cool? Old things smell bad and belong on smelly hipsters who smell bad. We want new things, things that are so new they haven't even come out yet. Things like the Screw Vintage This Shirt is From the Furture T-shirt.

screw-vintage-from-the-future-tshirt
Blade Watch

A man's watch no doubt reflects his personality and tastes and the Blade Watch gives you a range of options in that respect. In silver the Blade watch is lustrous and classy and in black it looks powerful and fierce with red accents. Whatever style you chose you'll be pleased…

blade-watch
Miss Feeney’s Ties

Normally a tie makes a terribly boring gift, but Miss Feeney makes them irresistible! At first Miss Feeney's ties look like your classic business attire, but flip them up to reveal a concealed sexy surprise. Pick a pattern and a pinup beauty that suits your style for any occasion.

pin-up-ties
Addict Decks T-Shirt

Show off your love for the turntable with the Addict Decks T-Shirt. The bold graphic on the front packs a lot of detail of a view you're all too familiar with. It makes a great t-shirt for music lovers or as a DJ's "work uniform."

addict-decks-t-shirt