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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Diesel Negative Display Watch

There's something stark and surprising about this white on black digital display that sets the Diesel Negative Display Watch apart from other timepieces. Its bold stainless steel case looks modern and masculine, framing the face of the watch with a grated surface and visible screws. The classic, organic style of…

Diesel-Negative-Display-Watch
Nonnative Duffle Bag

The standard army duffle gets an urban update, replacing the usual green canvas with black nylon. The Nonnative Duffle Bag has a subtle laid back style and stores anything a rambling man could need. Ensuring that all your stuff stays secure, it features adjustable cord straps and a drawstring fastening.…

Nonnative-Duffle-Bag
Dickson Hairshop Products

You want to look good and smell good, but don't want to spend too much time in the bathroom - unless of course your reading the latest edition of Maxim. We feel you and so do the folks at Dickson Hairshop. Dickson's shampoos and conditioners drop the metrosexual frilly fragrance…

dickson-hairshop-products-shampoo
Issey Miyake Twelve Watch

Driven by the desire to remove as much clutter as possible from the face of a watch, without making it unreadable, designer Naoto Fukasawa created The Issey Miyake Twelve Watch. The face itself exhibits pristine minimalism while the case picks up the responsibility of indicating the hour. The case itself…

Issey-Miyake-Twelve-Watch
Victorinox Recycled Ripstop Down Vest

The Victorinox Recycled Ripstop Down Vest earns double points for being both durable and responsible (to speak nothing of the extra bonus for style). Ripstop Nylon will get you through many a winter in much the same way using recycled gear gets the planet through many more years. The lightweight…

Victorinox-Recycled-Ripstop-Down-Vest