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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Cool Material’s Black Book

We've been scouring the web, as well as the real world, in order to bring you the latest trends for men since 2007. So now, whether you've been with us from the beginning or are just tuning in, we're opening up our black book to share our carefully selected list…

By BSacco
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Barking Irons T-shirts

Inspired by art and culture of 19th century New York, brothers Daniel and Michael Casarella founded Barking Irons (19th Century slang for pistols). Each t-shirt design contains a strange look into the lifestyle and tone of the time featuring phrases like "on the bowery" which was the slang term on…

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J. Crew Goosedown Puffer Vest

As the holidays approach and you're stuck running errands, hanging lights and shoveling snow, you need something warm to wear that still allows you to move. The J. Crew Goosedown Puffer Vest is filled with top quality goosedown and includes a hidden hood so you stay warm and mobile. The…

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Blackbird Guitars Ferrari Rider Guitar

If Ferrari can have a skateboard and a watch, then why not a guitar? Blackbird Guitars created the first ever guitar deserving of the Ferrari name. Compact enough to fit into the trunk of a sports car, it's sleek, lightweight and practically unbreakable thanks to the black carbon fiber body.…

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Aether Stormy Total Eclipse Jacket

Your instincts in the 6th grade were right—too many layers DO make you look like a total dweeb. But that doesn't mean you have to catch your death in order to look cool. The Aether Stormy Total Eclipse Jacket fights off wind and rain without any added bulk. Although fitted,…

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