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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

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Fashion
Black Book: 12 Products Our Editors Loved in September 2026

The products our editors have been obsessed with in September 2026.

From Shades to Specs in ONESEC

Discover the future of eyewear with ONESEC, which seamlessly fuses style and functionality. With 7 frame styles in vibrant hues, fashion meets innovation, all while featuring a patented liquid crystal display and one-second shade-shift technology. For the techies out there, these electrochromic glasses offer a remarkable 30,000-hour battery life and…

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Black Book: The Cool Material Editors’ Favorite Things Right Now: December 2023

For many, the holiday season means wading through list after list looking for that perfect gift for the loved ones in your life (if you’re still on the hunt for a last minute gift, you just might find it among these gifts for him and gifts for her). And in…

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How To Make the Turtleneck Sweater the Star of Your Winter Wardrobe

For the uninitiated, a turtleneck might seem to be one of those sweater options that either feels too stuffy, too formal, or too eccentric. Those who think that are wrong. For the colder weather months, a turtleneck might possibly be the best option in menswear as a versatile wardrobe staple…

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Trophy Hunting x ’47 NBA Collection

Gear up for a slam dunk wardrobe upgrade with the Trophy Hunting x ’47 NBA capsule collection, a fusion of NBA style and streetwear flair that brings a refined and wearable edge to basketball fashion. Crafted in collaboration with ’47, this limited seven-piece collection breaks away from traditional team colors,…

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Iconic Style, Bold Hues: G-SHOCK’s Party-Ready Timepiece Unveiled

A playful G-SHOCK, where monochromatic charm meets vibrant multicolor accents. This laid-back timepiece, rooted in the GAB2100 model, pays homage to the classic octagonal design of the GA2100 while integrating convenient features like smartphone link and tough solar charging. Reflecting the lively atmosphere of parties, the watch showcases a playful…

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