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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide
By Cool Material
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
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Fashion
Black Book: 12 Products Our Editors Loved in September 2026

The products our editors have been obsessed with in September 2026.

By Cool Material
Fashion
Limited Edition Braun BN0279 Automatic Watch

Braun introduces a game-changer in the timepiece realm with the BN0279 Limited Edition Automatic Watch, their inaugural Swiss-made marvel. This horological masterpiece seamlessly melds precision engineering with Braun's signature minimalist aesthetic. Crafted with a 40mm matte black stainless steel case and a rugged rubber strap, the watch embodies the brand's…

By John A. Paradiso
Braun-7
Fashion
Beautiful People x G-Shock GM-S110 Special Edition Watch

Beautiful People, the avant-garde Japanese fashion label, has joined forces with G-Shock to bring a fresh twist to the iconic G-S110 watch. This collaboration takes the timepiece to new heights with an exclusive color combination that oozes sophistication. The watch's case is bathed in an ion-plated light gold, complemented by…

By John A. Paradiso
BP-7
Accessories
New Balance 580 Goretex Waterproof Sneaker

Step into winter with confidence with the New Balance 580 GORE-TEX Waterproof Sneaker—a rugged masterpiece built for the urban explorer. Designed to tackle winter conditions head-on, this latest release seamlessly merges style with functionality. Crafted with GORE-TEX technology, these sneakers offer unbeatable waterproof protection while ensuring breathability, so you can…

By John A. Paradiso
New-Balance-9
Clothing
What Every Type of Dress Code Really Means For Men

There are times when it feels like the dress code listed on an invitation is a puzzle to figure out. Or worse: a test. The host chose the dress code to help set the tone for the occasion, and getting the right level of formality as a guest is a…

By Cool Material
what-every-type-of-dress-code-really-means-for-men
Fashion
Reigning Champ The Handknit Collection

Reigning Champ just unleashed a fresh batch of heavyweight, collegiate-inspired sweaters straight out of Vancouver, showcasing the epitome of craftsmanship with a distinct Canadian flavor. This winter, immerse yourself in the cultural richness of British Columbia's west coast with a limited edition capsule collection meticulously handknit by skilled artisans. Embodying…

By John A. Paradiso
Handknit-8