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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

The Rolex That Survived a Fighter Pilot Ejection The Rolex That Survived a Fighter Pilot Ejection
Fashion
The Rolex That Survived a Fighter Pilot Ejection

Bob’s Watches recently acquired a 1977 Rolex GMT-Master II from a U.S. Air Force Pilot with one heck of a story.

The Nike Chapter of My Summer Story

The swim shorts, half-zip, and retro runners that became the 20% of my summer wardrobe doing 80% of the work.

Nike Summer 2026
Summer’s Best Watches Under $1,500

Summer calls for lighter materials, brighter colors, and watches that can go from the beach to dinner without missing a beat.

Best Summer Watches Under 1500
The American Watchmaker Rebuilding a Lost Craft

Weiss Watch Co. is doing things a bit (or quite a lot) differently with its remarkable USA-made timepieces.

Weiss Watch Co American Watchmaker
The Italian Art of Dressing Well in the Heat

Luca Faloni’s summer collection makes a compelling case for dressing like an Italian all summer long.

Luca Faloni Summer Collection
The Sunglasses You Should Be Wearing This Summer, According to An Expert

From Adrien Brody-approved Lacoste frames to ‘90s-inspired silhouettes, take on the sun in style.

Sunglasses Trends for Men This Summer