[PARTNER] As modern menswear continues to shift and morph, we’re seeing the best brands continue to push forward in exciting and innovative ways. While the fashion industry at large grapples with declining quality and frustrating price points, there are a few key players that elevate even the simplest of design staples. This past year has seen athleisure continue to be a buzzword among style enthusiasts and now we’re seeing Nike take a big swing with the launch of their latest 24.7 collection. And we’d have to admit that the Swoosh’s performance wear collection is an instant classic.
Compare the 24.7 collection to any budget brand and you’ll immediately see the difference. Sure, you could grab any random sweatshirt off the clearance rack, but why settle when you can pair premium comfort with stylish, sleek design? With this latest drop, Nike proves you don’t have to choose between looking good and feeling good.
Nike’s 24.7 collection is built for versatility. Whether you’re running errands, hitting the gym, or relaxing at home, this lineup has you covered. The centerpiece of the collection is the introduction of two new fabrics: ImpossiblySoft and PerfectStretch. ImpossiblySoft lives up to the name—plush, flexible, and ridiculously cozy. PerfectStretch, on the other hand, gives you a polished, tailored look without limiting movement. And, of course, everything features Nike’s Dri-FIT tech to keep sweat in check.
The collection includes everything from half-zips and crewneck tops to joggers, chinos, and pleated skirts. Every piece is designed with thoughtful details—tonal branding, locker loops, and heat-pressed tags that nod to Nike’s sports heritage. Basically, it’s gear that seamlessly transitions from your morning workout to a casual night out.
The ImpossiblySoft Dri-FIT 1/2-Zip Top is a standout, featuring an ultra-soft fabric blend and hidden pockets for extra storage. There’s also the Dri-FIT Crew sweatshirt, perfect for chilly runs or gym sessions. If you’re after the right bottoms, the ImpossiblySoft Dri-FIT Pants bring next-level comfort, while the PerfectStretch Dri-FIT Chino Pants deliver a refined look without sacrificing flexibility.
Nike has raised the game with its first major release of 2025 and we’ll continue to keep an eye on the athleisure segment with Nike currently leading the charge.
