Let’s face it: consumerism is shifting. With a big ol’ question mark for our economic future, many men are looking at shopping in a new way. Couple that with a general fatigue around the constant barrage of hype-fueled collaborations and clothing drops and you have a new approach to how men are shopping lately. In 2025, we’re seeing a return to neutral color tones, an embrace of classic vintage items, and a shift toward buying fewer, better clothes.
Over the last couple of years, menswear has shifted toward a more muted color palette. Grey overcoats, navy sweaters, and black trousers have become the norm, seen everywhere from high-fashion runways to fast-fashion brands eager to capitalize on this effortless formula for staying on trend. The appeal is obvious: neutral tones are easy to wear, endlessly versatile, and create the enviable impression of “stealth wealth.”
What’s more, knowledgeable and authoritative voices have long used social media as an educational tool to show audiences that good quality doesn’t have to come with two-day free shipping, but can be found on resale sites or in secondhand stores. This, in turn, has made the market into a booming cottage industry where buyers are making educated decisions on purchases that will last—and at a fraction of the price.
In the same vein, the idea of a capsule wardrobe or uniform has been around for some time now. Steve Jobs, for example, is often celebrated for his pared-down style that consisted of an Issey Miyake turtleneck, a pair of Levi’s 501’s, and New Balances. Utilitarian, timeless, and without any frills, Jobs was able to turn his uniform into a symbol of his own attitude towards life: keep it simple, but make it great.
Now, let’s dive a little deeper into the style trends that will shape the way we dress in 2025 and beyond.
See our full 2025 trends forecast here.
Muted Colors Are Back
The reason behind the shift to more subtle colors is twofold. First, we’re witnessing the lasting impact of the “quiet luxury” trend, fueled by social media and reinforced by shows like Succession and films like The Talented Mr. Ripley. This aesthetic, which is more about subtlety rather than overt branding, has made its way into everyday wardrobes. There’s an innate refinement in sticking to earth tones—minimizing the risk of clashing colors or overwhelming patterns—while projecting an understated, intentional style.
Writer and editor Leon Hedgepeth sees a financial angle, too. “When it comes to cost-per-wear, neutrals just make sense. I’d rather invest in a well-made, understated piece from a contemporary brand—something that works with everything I already own—than gamble on a loud, statement color that ends up collecting dust in my closet.” It’s a practical approach: a neutral foundation makes getting dressed easier, extends the lifespan of each piece, and avoids the cycle of trends that can make bolder colors feel outdated too quickly.
A muted wardrobe also aligns with today’s evolving workplace. Five years after the lockdown-induced shift to remote work, many companies are bringing employees back to the office. That fun, patterned shirt you loved for Zoom calls? It may not translate to the boardroom. By curating a wardrobe that transitions seamlessly between work and weekend, there’s no need to double your closet. Instead, a pared-down palette keeps everything cohesive—without sacrificing style. It’s a way to look sharp without overthinking it, proving that sometimes the best style statement comes as a whisper.

Photo via Jacques
Jacques Cashmere Wool Jacket
The beauty of this jacket is its timelessness and ability to mix-and-match with nearly anything in your existing wardrobe. Coming in three understated tones—beige, black, and dark grey—it can easily be paired with any other neutral, giving you an almost instant wardrobe refresh without any heavy lifting. Constructed in a cashmere-wool blend, Jacques has perfected the “quiet luxury” aesthetic and shows that good design goes way beyond a few buzzwords on TikTok.

Photo via Huckberry
RLL Canvas Curtis Work Pant
Neutrals aren’t limited to black, white, and navy—and who better to prove it than Ralph Lauren? Inspired by workwear, these cotton canvas pants feature a straight fit with a comfortable seat for ease of movement. Thoughtful details set them apart, from reinforced stitching at the knee to drawstring hems, showing that even the simplest colors can be a canvas for great design.

Photo via Buck Mason
Buck Mason California Cashmere V-Neck
I don’t know if you heard, but V-necks are back in a big way. And that little triangle of hem gives you juuuust enough of a peepshow to layer two earth tones together. Me? I’d opt for the Oak Gall cashmere v-neck from Buck Mason and pop a nice olive green or navy underneath. It’s small styling details like this that bring an outfit together and not make neutrals look curated and tasteful—instead of boring.

Photo via Luca Faloni
Luca Faloni’s Signature Shirts Are Perfect for Transitional Weather
[PARTNER] Transitional dressing is no longer just a necessity—it’s a movement. In 2025, menswear is shifting toward versatile pieces that adapt to shifting temperatures and evolving lifestyles. Luca Faloni is leading the charge with impeccably crafted shirts designed to handle the unpredictable nature of spring. Handcrafted in Northern Italy, these shirts balance heritage craftsmanship with modern functionality, delivering breathable, lightweight fabrics that keep you looking sharp without sacrificing comfort. By cutting out the middleman, Luca Faloni ensures that true Italian luxury remains accessible, proving that investing in quality over trends is the future of menswear.
Vintage Revival
“The past is not dead. It is not even past.”
It’s not every day that you’re going to find a William Faulkner quote in a menswear article, but here we are. This quote in particular seems to describe the ever-growing trend among menswear enthusiasts to dig deep into those Goodwill bins, raid your grandfather’s closet, and take that old Timex in your dad’s desk and get it repaired. Yes, vintage is back, baby.
The reality is that mass production has brought a whole lot of sameness to fashion. Modern retailers tend to play it safe, so you may have to dig a little to find the outfit with a little bit of quirk to it. No one knows this better than Nick Andry, co-founder of NYC-based pop-up menswear flea market Alfargo’s Marketplace. “It really feels like every company out there is offering nothing but “upscale basics” right now. It can get boring pretty quickly, especially if you see clothing as a form of self-expression. If you’re looking for a unique or one-of-one piece, vintage shopping gives you the opportunity to really find something great. You may just have to put a little more work in.”
So where should you go if you’re looking to start your journey into vintage fashion? Sites like eBay offer a bird’s-eye view of anything you’re looking for. But if you’re wanting something a bit higher end, The RealReal and Grailed can be a great resource for those designer pieces. And if you want one last piece of advice: be patient and do your research. The second-hand market is flooded with mass-produced, fast-fashion garments and this, in turn, artificially inflates the value of vintage pieces. If you want a vintage pair of Margiela GATs or a nice Burberry trench, you may have to save your searches and wait it out. But trust me, it’ll be worth it in the end.

Vintage Rolex
If you’re going to invest in a watch that A) will only increase in value over time and B) get you some instant respect, go with a Rolex. While some may extol the value of buying new, there is an entire second-hand market out there that offers a wide variety of styles that are ostensibly discontinued by the maison. For those starting out, an Oyster Perpetual is a great option, while the Day Date and Submariner get a lot of love, too. Make sure to do your research and find one that fits your personal style—isn’t that what shopping vintage is all about, anyway?

Vintage Louis Vuitton Damier Graphite Keepall Bandouliere 45
Photo via What Goes Around Comes Around
Vintage Luxury Bags
It’s easy to forget that menswear encompasses bags, too. And, let’s be honest, it’s probably time to upgrade yours. While new bags can do the trick, there’s something special about the varied designs that pop up on the vintage market—especially in today’s high-end market, when design houses tend to play it safe. Going second-hand allows you to get a feel for a style that resonates with your personality, and potentially you can find a good one for your work commute, so maybe that’s a write-off? (Kidding, of course.)

Photo via Freshmans Archive
Vintage Burberry Trenches
If there’s one menswear icon that stands above all others, it has to be the Burberry trench coat. From supermodels to British spies, it’s been a staple in our cultural consciousness for more than a century. But, here’s the thing: They’re expensive. Purely on economics, going vintage is a great option here. And, considering that Burberry has maintained consistent design principles over the years, no one is going to clock your 1980s trench as any different than a modern one.
Fewer, Better Clothes
Think about it: how many washes can your H&M shirt hold up, versus one from Merz b. Schwanen? Or is that acrylic sweater a little bit itchier than a nice cashmere one? Yes, the initial investment may have you spending more than you’re comfortable with, but it all comes down to the ever-important formula: cost-per-wear, the value of an item based on how often you use it.
Nico Lazaro, a menswear writer, goes one step further and looks at a slimmed-down wardrobe as an almost philosophical pursuit.
“The key to cultivating a smaller wardrobe lies in identifying a purity of intent. You must ask the right questions: Does this feel like me or is it just something that’s popular right now? What are the practical applications in my daily life? How often will I actually wear it in the next few years? If you waver at all in any of these answers, that purity isn’t there and the item likely isn’t worth buying or keeping.”
So next time you’re clicking “add to cart,” ask yourself: Does this piece truly fit into your life, or is it just an impulse? Your wardrobe—and wallet—will thank you.

Jeremy Allen Scott in the now-iconic Merz b. Schwanen T-shirt
Screenshot via Hulu
Merz b. Schwanen Tee02 Classic Fit T-Shirt
If you’re going to buy one t-shirt, why not make it the best on the market? Menswear guys and The Bear fans alike have elevated Merz b. Schwanen into almost cult-like status. And for good reason. Made from a midweight cotton jersey with a classic, slightly boxy fit, it’s the perfect complement for just about any outfit. An undershirt for a sweater? Tucked into a pair of jeans? Paired with your trunks on the beach? This shirt has you covered—literally.

Photo via Eton
Eton Oxford Shirt
If you’re going to have one “nice” button-down in your wardrobe, why not go with one of the top British shirtmakers that’s been around since 1928? Eton has long been a favorite (or should I say favourite) of posh Brits and has taken the best tailoring practices of the upper-crust and applied them to a variety of menswear staples. Their Oxford has all the best elements of a shirt you can wear again and again: a soft basket-weave texture, a tailored fit, and the signature buttoned collar that’s easy to dress up, or throw on with a pair of Levi’s.

Photo via Sunspel
Sunspel Cashmere Crew Neck
A cashmere sweater is just one of those staples that you’ll pull out of your closet whenever you need to up the ante a little on your outfit. Lightweight enough to wear in the spring, but insulating enough to layer in those colder months, it’s versatile without being obvious. While there are degrees to cashmere, just like anything else, Sunspel makes a top-quality product that is well worth its hefty price tag. With a tight weave, this particular sweater won’t easily lose its shape (a common issue with such a lightweight fabric) and the classic fit is roomy enough to hide a few extra pounds here and there, making it a sweater that’s in it for the long haul with you.
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