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The Cool Material 2026 Fall Style Guide
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The Cool Material 2026 Fall Style Guide
By Cool Material
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Clothing
Black Book: 12 Products Our Editors Loved in September 2026

The products our editors have been obsessed with in September 2026.

By Cool Material
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Clothing
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

The smartest summer wardrobes aren't the biggest ones. They're the ones where every piece works with every other piece.

By Cool Material
Wears My Beer: Duluth Trading Co. x Miller High Life Collection Wears My Beer: Duluth Trading Co. x Miller High Life Collection
Clothing
Wears My Beer: Duluth Trading Co. x Miller High Life Collection

Tailgates, bonfires, and kicking back with a cold one after a long day just got more stylish and functional for fall.

By Beau Hayhoe
Clothing
Buck Mason’s Corduroy Carry-On Suit is Your Fall Go-To

Cult favorite from Buck Mason, the Carry-On Suit, recently got an upgrade just in time for fall. We're now entering Corduroy Season™, so it's more than appropriate to hit "check-out" on Buck Mason's corduroy carry-on suit. Made with sturdy 11 oz wale cotton corduroy in navy, this suit can travel,…

By Brett Braley
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Clothing
This Percival Collab Shows British Classics Don’t Have to Be Stuffy

Percival, known for injecting a bit of humor into the traditional British menswear field, is at it again. This time, they've taken their clever use of embroidery and cheekiness and injected it onto the outerwear company, Lavenham. This extremely limited capsule, consisting of just five garments, mixes traditionalism and a…

By Brett Braley
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Clothing
Worth the Hype: The Proof 72-Hour Merino Tee Is the Only Travel Shirt You Need

This is Worth the Hype, where our writers and editors put popular products to the test to see if they are, in fact, worth the hype. A couple of months ago, after taking a flight from Denver to Chicago, running across the airport to make a tight connection, and then…

By Nickolaus Hines
72-Hour-Merino-Tee-1
Clothing
Reigning Champ Wants You to Upcycle Your Sweats

Athletic wear brand Reigning Champ recently launched a limited-run collection of deadstock and factory second garments that were recycled into a new life. Inspired by Japanese repair processes, such as sashiko and kintsugi, Reigning Champ partnered with California surf brand Western Hydrodynamic Research to bring new life to these castaways.…

By Brett Braley
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Clothing
Mark Your Calendars: You Can Bid on the Kith x BMW i4 M50 on 10/7

50 years ago, BMW built their first electric car to celebrate the Olympic Games in Munich. Now, they're at it again with a revamped i4 M50, in partnership with Kith. The second partnership of theirs, Kith and BMW make electromobility the focus of their combined efforts by designing an all-electric…

By Brett Braley
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