The next time you slide into your favorite pair of blue jeans and step into rugged leather boots, you’ll have the perfect shades to complement your latest ensemble. With Western wear all the rage right now, Austin-based Tecovas launches an utterly perfect quartet of stylish sunglasses with New Orleans’ own KREWE.
Tecovas x KREWE breaks new ground for the wildly popular boot-first lifestyle brand. To the well-trained eye, Tecovas cowboy boots (and Chelsea boots, and ranch-inspired boots) are positively everywhere, with Western shirting, trucker jackets, and yes, cowboy hats and Wild West accessories aplenty up for grabs.
It’s not the first time in recent weeks and months that the buzzed-about Austin brand (scarcely a dozen years old) has teamed up with a like-minded company. Witness the rugged appeal and fresh camo found on boots and apparel in the new Tecovas x Mossy Oak collaboration.
But back to your new favorite pair of sunglasses.
Photo via KREWE x Tecovas
KREWE x Tecovas delivers intoxicating stuff if the promise of “home on the range” calls to you, even if that might simply mean ordering a cold Lone Star beer at your favorite local watering hole.
And with four luxurious-yet-road-ready, bold sunglass options to match, Tecovas says the new Tecovas x KREWE Collection bridges “the gap between rugged craftsmanship and high-design accessories.”
With roots in the deep South, KREWE is an in-the-know insider’s eyewear dream, with well over a dozen stores across the country and a focus on modern updates to tasteful, traditional eyewear (like vivid circular shades or the classic pilot-style frame).
Featuring four handcrafted styles developed in sturdy acetate, each fashionable-yet-functional pairs bears a limited-edition number, along with eye-catching (pun intended) details like an etched Tecovas ‘T’ and custom Bronco temple tip detailing.
And just as with Tecovas’ assortment of boots in both luxe and hard-wearing leathers, this grouping of fresh shades offers something for every style preference, from the distinctive, bold hand-wrapped leather and Antique Gold-plated titanium hardware of the pilot-inspired Austin and the glossy Havana acetate finish of the seemingly moto-inspired Zander.
Photo via KREWE x Tecovas
The STL II, however, goes ultra-premium with a rich green Cactus colorway crafted from custom acetate and glossy 18-karat, gold-plated stainless steel hardware in a fashion-forward circular frame with an angular bridge.
Meanwhile, there’s a slight Wayfarer quality to the Vindel shades, handcrafted from custom Matte Kombu acetate.
Far beyond looks alone, the KREWE x Tecovas Collection delivers proper, premium specs, like anti-reflective, scratch-resistant coated lenses featuring 100% UVA and UVB protection.
It’s worth noting that for clear vision on the go 24/7, the KREWE x Tecovas Collection frames can be turned into prescription sunnies, while both the nose pads and temple wire are adjustable for a perfectly customized, secure fit.
To hear Tecovas tell it, the partnership unites “Western grit with New Orleans soul,” a reflection of the fact that “both brands share a deep commitment to Southern hospitality and impeccable quality, which is reflected in the distinct frames of this collection.”
Just in time for the sun to peek out from behind the clouds after a bone-chilling winter, KREWE x Tecovas delivers the goods.
Saddle up accordingly.
Photo via KREWE x Tecovas
