How PITAKA’s Sunset Collection Is Shaping the Future of Emotional Design

You can’t catch the sunset every day. Unless you carry it with you. 

To mark the second anniversary of the Sunset Collection, PITAKA is launching a global campaign called Carry the Sunset. Keep the Moment. This isn’t some vibe-forward marketing move. It’s the continuation of a deeper idea the brand’s been exploring for years: what if a product could actually make you feel something? 

 That’s been the mission behind PITAKA’s best-selling collection since day one. Born from a surprisingly complex design process, the “sunset” aesthetic blends high-performance aramid fiber with a precisely engineered color gradient that shifts from pale gold to burnt orange to a deep, moody violet. It’s golden hour, for your tech cases.  

And while the look is what pulls you in, it’s the thinking behind it that lingers. PITAKA is building something permanent. A kind of emotional design language where tech isn’t just functional, it’s expressive. 

From Materials to Meaning 

PITAKA is known for minimalist, tech-forward gear: phone cases, power banks, wallets, earbuds. All designed with obsessive precision. But the Sunset Collection asks more of these everyday objects. Can they capture feeling? Memory? That fleeting, end-of-day calm you wish you could bottle? 

Turns out, yeah. They kind of can. 

The collection’s signature gradient wasn’t painted or printed. It was woven. Directly into the fiber. Using a high-precision process that mimics natural light transitions. It’s tactile. Durable. And more than a little mesmerizing. Since launching, the collection has sold out repeatedly, become one of PITAKA’s most recognizable design signatures, and inspired a wave of imitators. 

But PITAKA is more interested in inspiration than imitation. That’s why the brand is inviting fans around the world to co-create the next chapter. 

A Global Invitation to Chase the Sunset 

As part of the Carry the Sunset campaign, PITAKA is launching a series of interactive experiences, inviting people to share their own “sunset moments” through social media, one-line stories, and photo submissions. The top entries will earn exclusive rewards and be woven (digitally, not metaphorically) into a living, evolving piece of art: the Global Sunset Mosaic. 

Meanwhile, new limited-edition Sunset products are rolling out: 

• A phone case with capacitive camera buttons for capturing light in real time. 
• A magnetic power bank built for creative momentum on the move. 
• A woven card wallet that quite literally holds your glow. 
• And a music-ready MagEZ case, built to play the soundtrack of your sunset moments. 

For PITAKA, this is about more than just good design. It’s about creating tools that make you feel more connected to your surroundings. And maybe even to yourself.