Like the patina of their leather goods, Shinola as a brand is only getting better with age. With a dedication to bringing Detroit back on the map as an industrial and creative hub, Shinola continues to build products that look great, function well, and have a price point that’s on the precipice of luxury.
Their new watch, the Traveler, fits this bill perfectly. Coming in at $850, this watch is within the sub-$1000 price point that many will find palatable. Inspired by the outdoor beauty of the brand’s home state of Michigan, the Traveler, as they put it, is a “road-ready timepiece for any adventure”. At 42mm it’s a great versatile size and can be dressed up or down accordingly. What I personally love about the watch is the paper vellum dials, adding an antiquated touch to an otherwise modern accessory.