Assouline Just Announced an $850 Rolex Book

When it comes to coffee table books designed and made to be as much for display as for reading, you have plenty of options. For the Rolex fanatic, there’s nothing quite like Rolex: The Impossible Collection. Recently announced by Assouline and dropping in September, this $845 coffee table book is as comprehensive and meticulously constructed as the watches it chronicles. Two hundred illustrations cover almost as many pages in this 20 lb, handcrafted limited edition that comes in a luxury clamshell case with metal plaque. Each of the exceptional Rolex models was selected by specialist Fabienne Reybaud (senior editor of watches and jewelry at Le Figaro, author of Watches: The Ultimate Guide and independent journalist who’s been covering the scene for more than two decades) to showcase the most valuable and technically innovative watches the brand has produced.