If you’re in the market for a watch with timeless good looks, NOOKA is probably not on your list of places to stop. The wrist wear from the NYC-based brand is often loud, funky, and fun. Now they’ve blended their wildness with a bit of refinement to release their first ever chronograph. NOOKRONO uses a custom-made movement the team developed themselves and the watch draws inspiration from the great space race of the ’50s and ’60s. There are four different models to choose from, and NOOKA aims to start shipping the watch to backers of the IndieGoGo project in December.
More Watches
The Rolex That Survived a Fighter Pilot Ejection
Bob’s Watches recently acquired a 1977 Rolex GMT-Master II from a U.S. Air Force Pilot with one heck of a story.
Black Book: 14 Products Our Editors Loved in July 2026
The products our editors have been obsessed with in July 2026.
The Cool Shop
What I'm buying, wearing, and using, this week.