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Johnnie Walker’s New Ad Was All Done in One Shot

Heads up True Detective episode 4, you've got competition. Okay, you don't really have competition for coolest tracking shot ever, but Johnnie Walker's new ad is still pretty impressive. All done in a single shot, it's an ode to the next step. The next step ... with Scotch in hand.
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The 50 Coolest Men of 2014

Cool can be an air of casual confidence. It can be the ability to always drop the perfect line. It can relate to courage, morals, or originality. A certain je ne sais quoi. It’s like porn. It’s hard to put your finger on, but you know it when you see it. No matter how you want to define it, these guys have it. ... continue reading
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Gifts for the Outdoorsmen SHOP

Man cannot conquer nature with his bare hands. Before you take your next camping trip or wild excursion, gear up in the Cool Material Shop. Our Outdoors section is loaded with pocket knives. camping gear, mini flashlights, and a slew of clever little devices to make your next battle with Mother Nature an easy one. For that one item to complete your pack, or to revamp your entire collection, we've got you covered. ... check it out
$9+ buy
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Buy A Decommissioned Army Humvee

Yes, technically, you can buy a decommissioned Army Humvee for as little as $10,000, but before you stop reading this and start dreaming of amateur Mad Max battles with all of your friends, there are a few things you need to know. Uncle Sam is auctioning off these prized vehicles in a series of auctions on GovPlanet, ... continue reading
$10k+ buy MORE: Rides, GovPlanet, Humvees.
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Wear This: Bowl Game Weekend sponsored

Brought to you by Levi's®. Visit the Levi's® Holiday Gift Guide. While many are busy figuring out their holiday travel, college football fans are in the midst of setting up a more epic adventure, one that doesn't involve hideous sweaters and fruitcake. It's bowl season. The time of year when fans of teams still ... continue reading
MORE: Style, Wear This, Levis.
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Gift Guide: The 1%

Gift Guide: The 1% You’re rich, they’re rich, holidays are a bitch. When your stocking stuffers include diamonds and car keys, your other gifts have to match. Even if you aren’t in the 1%, it’s just fun to dream about getting these things. Hey, maybe if you ask Santa nicely and leave a shit-ton of cookies ... continue reading
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The Dr. Dreidel

What do you get the West Coast rap lover for Hanukkah? You could go with an iTunes gift card so they can download some Kendrick Lamar, or you could give them something way better with the Dr. Dreidel. Okay, so you can't actually buy it (at least yet), but it's still pretty stellar. Each side features a Dre face that ... continue reading
$N/A buy MORE: Home, Dr. Dre.
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Watch a Beretta Shotgun Get Made

Yes, the gun created in this stunning video is a work of art, but the coolest part of the short film is watching man and machine come together to create something so good looking. It's a blend of cold machinery and worn hands. It's mesmerizing. Take a few minutes out of your day and watch this short from Ancarani ... continue reading
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MVMT Watches SPONSORED

Why buy a formal watch and a casual one when you could save money and get a single timepiece that works for every occasion? MVMT Watches are designed to flow seamlessly into your lifestyle without leaving your wallet aching. Crafted with a refined attention to detail, each watch MVMT makes is proof that quality ... continue reading
$95+ buy MORE: Style, MVMT, Watches.
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Tuesday Link Roundup

1 Clair Banks by Kenny Sweeney - Highsnobiety 2 The Cult of Bulletproof Coffee - NY Times 3 The Pilots of Instagram - Quartz 4 A Retrospective of Aston Martin Bond Cars - Hypebeast 5 What Astronauts See On Reentry - Gizmodo 6 How to Buy Your First Mechanical Watch - AskMen 7 The Best Podcast Episodes ... continue reading
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Knight of Cups – Official Trailer

We can safely say this trailer for Knight of Cups is unlike any trailer you've seen before. On one hand, it looks like a low-budget party flick filmed on a handheld camera. On the other, it stars Christian Bale, Natalie Portman, and Cate Blanchett. Then you realize it's directed and written by Terrence Malick, and ... continue reading
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