G-SHOCK watches are legendary for their toughness, countless versions, unique collaborations, impressive tech, and some seriously eye-popping colorways. The brand has as much global renown as premium watch brands at a fraction of the cost. Now, it’s all memorialized in a new hardcover book by popular horological website aBlogtoWatch’s founder, Ariel Adams. The book celebrates “a watch that doesn’t break even when dropped” and its illustrious 40-year history of “absolute toughness” with behind-the-scene photos, details on the technological innovations, advertisements, special collaborations, and highlights of some of G-SHOCK’s most prolific collectors. The book goes on sale on September 26th.
G-SHOCK by Ariel Adams
More Watches
Watches
Is NORQAIN The New Favorite Watch Brand for Hockey Fans?
The NHL’s first official luxury sports timepiece partner just dropped a new watch at center ice.
Watches
This Watch Microbrand Has a Two-Year Waitlist, Was It Worth It?
A $380 watch with the same wait list as a $10,000 Rolex Sub.
Watches
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
The brand that invented unbreakable style just made its two most iconic watches even sharper.
-
Watches
Is NORQAIN The New Favorite Watch Brand for Hockey Fans?
The NHL’s first official luxury sports timepiece partner just dropped a new watch at center ice.
-
Watches
This Watch Microbrand Has a Two-Year Waitlist, Was It Worth It?
A $380 watch with the same wait list as a $10,000 Rolex Sub.
-
Watches
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
The brand that invented unbreakable style just made its two most iconic watches even sharper.