Count on Ryan Reynolds to overtake a boutique gin brand and slather his annoying flawless face all over everything. Reynolds is now the owner and the face of the American gin brand and his lack of seriousness is evident in just about everything he does for the Portland, OR company. No doubt sales have skyrocketed, as a result, and men everywhere are consuming it in hopes that some of his charisma and good looks will rub off. Now, Aviation has released a video that showcases the magic behind how Aviation Gin is made. The rather unorthodox methods shown in “The Process” are as entertaining as they are utterly false, but who really cares? Hipsters with ZZ Top-like facial hair pound juniper berries into oblivion, and someone impersonating Sarah McLachlan’s torso fake strums a guitar for that ethereal touch. Regardless of the intentional disingenuousness, the result is marketing brilliance.

1-12-Scale-Pallet-of-Mini-Cinder-Blocks-IF2

[Shop]  We might not all agree on watches, wallets or other pieces of the everyday carry, but the one thing we can all agree on is our mutual love of building things out of small bricks. Forget plastic building bricks that can only be used with specific mats and upgrade your conference call and boring meeting building with this 1:12 scale mini cinder block pallet set. With 24 miniature cinder blocks and one pallet per set, this has everything you need to build a great foundation for the big box creation of your dreams. Whether you’re making a small creation of your own devising with the 24 pieces that come with it, or adding multiples to build something more grandiose, this is the best way to build when you’re not using plastic.