‘The Story of Air Max: 90 to 2090’

Depending on who you ask, the Nike Air Max is either a cultural touchpoint or the greatest sneaker line ever produced. The Nike Air Max has gone through a number of iterations in its three decades of existence, but its always been a classic. Nike flipped the script with the Nike Air Max 2090, but the retained all of the feeling of the original. And that’s where The Story of Air Max: 90 to 2090 comes in. This half-hour documentary that’s available for free on YouTube tackles everything from Tinker Hatfield’s original, see-through, “air” design of the Air Max 90 to the most recent iterations we’ve all come to love. From journalists and tastemakers, to sneakerheads and collectors, more than a few interesting people weigh in on their experiences with all the iterations of the Nike Air Max. Watch it here.