‘Adidas vs Puma – The Family Argument That Gave Rise to Sports Marketing’

For most of us, sibling rivalry isn’t something we think much about once everyone in the family becomes an adult. But there are a few specific cases where family feuds have led to the splitting of multinational organizations into individual entities greater than the sum of their parts. One such feud is the brothers from Aldi and Trader Joe’s, but perhaps the most famous–the Dassler brothers behind Adidas and Puma. This particular sibling rivalry was tackled in one of our favorite Great Big Story Videos years ago. Most recently, this Athletic Interest piece went way more in-depth about both brands evolving from making shoes in laundry rooms to becoming the global sports’ powerhouses we recognize both brands as today.