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  • Nike-Fit
  • Nike-Fit-2
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There are still some gunshy folks who refuse to buy shoes online. Who can blame them? It’s not like shoe sizing is an exact science. Now, Nike aims to reduce the gambling factor by introducing the Nike Fit smartphone app system that uses computer vision, data science, machine learning, and brilliant AI to figure out what your right Nike shoe size is. The app works easily, simply requiring you to take a photo of your feet in socks while standing against a wall. The guide grid on the app screen takes the pain out of it and provides proper horizontal leveling in order to take the image of your dogs. The app then analyzes 13 data points via an algorithm, and it adjusts depending on the shoe you choose. Even better, it will memorize your scan so you can use it whenever you shop, versus rescanning each time. The app will show up in Nike retail stores by staff so you can say goodbye to those antiquated sliding Brannock devices that surely never get sanitized. Blech.

Urban19 (1)

 You can’t have a fall evening without a fire. And you can’t have a fire without a Cowboy Cauldron. They’re built from solid plate steel, meaning they’ll last a lifetime or two and they come in four different sizes with elevated basins that can be adjusted to any height. We’re going with The Urbaan Cowboy® because it’s perfect for entertaining at home.  With a 30″ diameter basin, it is more than large enough to have a nice fire, but still small enough to pack into a pickup truck and take it with you.  Can you imagine the envy when we bust this puppy out at a tailgate or the beach? We haven’t seen a more handsome fire. You?  Best of all, Cool Material readers get an exclusive deal.