There are still some gunshy folks who refuse to buy shoes online. Who can blame them? It’s not like shoe sizing is an exact science. Now, Nike aims to reduce the gambling factor by introducing the Nike Fit smartphone app system that uses computer vision, data science, machine learning, and brilliant AI to figure out what your right Nike shoe size is. The app works easily, simply requiring you to take a photo of your feet in socks while standing against a wall. The guide grid on the app screen takes the pain out of it and provides proper horizontal leveling in order to take the image of your dogs. The app then analyzes 13 data points via an algorithm, and it adjusts depending on the shoe you choose. Even better, it will memorize your scan so you can use it whenever you shop, versus rescanning each time. The app will show up in Nike retail stores by staff so you can say goodbye to those antiquated sliding Brannock devices that surely never get sanitized. Blech.
PARTNER
Vaer’s G5 Meridian Watch Looks and Feels Better Than the Five-Times More Expensive Option It Reminds You Of
Vaer has been one of our favorite watchmakers for as long as we can remember because they produce new, classic watches based on iconic designs. Case in point, the Vaer G5 Meridian watch you see here. This timepiece is a 1950s-inspired 20ATM automatic watch that’s USA-assembled, dual timezone, built with ocean-ready functionality, self-winding and the brand’s first true GMT (the latest version of their core dive watch design). What’s more, it pays homage to other watches that are incredibly more expensive or hard to come by whilst also adding new aspects that makes this Vaer G5 Meridian watch more desirable than the other options in our opinion.
