Apple just unveiled something truly desirable with which you cannot surf the web, pay for goods, text, or make a phone call. It’s called the AirTag, and it’s going to dominate the world of Bluetooth trackers. The little, polished stainless steel dongle taps uses Bluetooth for close range tracking and then taps into Apple’s Findy My network for distant tracking lost keys, valuables, kids, etc. On the security side, the AirTag keeps location data private and anonymous using end-to-end encryption. A built-in speaker emits sounds, and the AirTag also pairs automatically with your phone just like AirPods. It also happens to be rugged with IP67 water- and dust-resistance, and the one-year battery can be replaced. Assign custom item names to each tag, have text or an emoji engraved on its body, and even buy Apple accessories (shocker) for item attachment. It goes on sale on April 30th for $29 each or a pack of four for $99.