Carlsberg

Unbeknownst to most, Carlsberg created a pure yeast over a century ago and distributed it for free to other breweries to combat beer sickness and widespread inconsistencies in repeated brews. The Re-Brew project uses an extracted sample of that original yeast from a 133-year-old Carlsberg bottle recently discovered in an…

Carlsberg, one of the five largest "brewery groups" in the world, takes their beer very, very seriously. So seriously in fact that when they asked Erik Lund, Head Brewer, Brewing Science and Technology (yes, that's actually his title), to make the Beauty Series of men's products using actual Carlsberg beer…

Billboards have to be creative to steal your attention. Forget an ironic turn of phrase or some smart placement, Carlsberg went right for our hearts (and guts) with free beer. Yup, this poster, which when up in London this week, allowed passersby to stop for a pint. The billboard was…