The watch world is always growing and evolving. Frankly, there’s no bad time to be into watches, whether you’re a fan of luxury timepieces, rugged watches that can stand up to the elements, or just something casual to tie an outfit together. This isn’t an exhaustive list of the watches released this year. Limited-run watches like the Mission To Moonshine Gold and luxury releases like the Grand Seiko SBGW295 caught the attention of Cool Material writers and editors as well, of course. Microbrand releases that sold out before the first piece even shipped are always good eye candy, too, but in reality the everyday watch wearer can’t get their hands on one.

If you’re looking for the coolest new watches from affordable to special occasion that you could feasibly own at some point, look no further.


Q Timex Three Time Zone Chronograph

Timex has a knack for making affordable watches that are both stylish and functional. The Q Timex Three Time Zone Chronograph is no exception. This watch features a sporty GMT style and travel-friendly functionality, all at a price that won't break the bank. The watch is made of stainless steel and measures 40mm in diameter. It's powered by a quartz chronograph movement, and it has dive-style markers, Mercedes hands, three subdials, a date window, and a red GMT hand. The three time-zone capability is executed via the regular watch hands, the 12-hour bezel, and the aforementioned GMT hand. The watch is available in black, white, or green dials. The black dialed version comes with a stainless steel bracelet, while the other dial colors are mated with a black silicone two-piece strap.

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Longines Pilot Majetek

Longines updated its classic Pilot’s Watch Majetek Reference 3582 from 1938 with a chunkier case, improved materials, a chronometer certified L893 automatic movement, and a rotating bezel with a pointer underneath the sapphire glass. The dial is matte black with a small seconds subdial and Super-LumiNova old radium-coated hands and numerals. It comes with an olive or brown leather strap, or an olive fabric strap. The watch is fresh but also timeless, and it can be worn with most outfits (though it might not be a fit for super formal occasions).

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Timex Expedition North Tide & Time Compass Watch

Timex’s Expedition North Tide & Time Compass Watch is a rugged timepiece that has the looks to match. It’s the perfect thing to have on your wrist when you’re getting out into nature and need something that stays functional no matter how active you decide to get that day. It has a black-coated stainless steel case and tough sapphire glass. It’s water resistant to 100 meters, and the INDIGLO nightlight ensures you can read it no matter the time or how dark the location is.

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AVI-8 Hawker Hunter Dual Time Chronograph

AVI-8 takes a unique and fresh approach to vintage-style pilot watches. Their latest offering is a dual-time quartz chronograph called the Hawker Hunter Atlas Dual Time. The watch has a 12-sided 43mm stainless steel case that mimics the instrumentation of the legendary Hawker Hunter jet fighter. Other styling details include a deep-inset and texturized dial, floating markers, triple-register subdials, black and red pushers, and skeletonized hands. The third hand can be used to monitor a second time zone, and the 12-hour bi-color bezel can be used to track a third time zone. Timekeeping is handled by a Japanese quartz chrono movement. The watch is topped off with tough mineral glass and a contrast-stitched leather strap. It comes in four colorways, each with its own distinct flavor.

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2023 TAG Heuer Carrera Date 36mm Collection

TAG Heuer’s new collection of Carrera Date 36mm watches are available in blue, green, silver, and pink. The smaller diameter makes them a good fit for people with smaller wrists, and the non-traditional colors add a touch of personality. The watches have a stainless steel case and bracelet, and are powered by a Swiss Calibre 7 automatic movement with 56 hours of power reserve.

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Citizen Eco-Drive 365 Series

Citizen's latest watches, which will be available in fall or winter this year, combine the style of the 1970s with a modern solar-powered movement that offers one year of power on a full charge, effectively doubling the standard Eco-Drive battery life. The movement is also accurate to +/- 15 seconds per month. The angular 42.5mm cases are unique and stylish, and the special dials show off starry night skies with stunning visual depth. The watches are available in three colorways: steel with gold accentuated with four lab-grown ruby markers, a black ion-plated version, and one that combines a steel case with a black bezel. The steel and gold version is a limited edition, and the other two are regular production models. For the price, these watches offer unparalleled retro style and a totally reliable movement.

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Longines Spirit Flyback Chronograph

Longines' Spirit Collection is a line of handsome and vintage-inspired timepieces. The brand has added a new Flyback Chronograph to the mix, which pays homage to Longines' history of producing flyback chronographs dating back to the 1920s. The new watch is powered by the L791.4 automatic movement, which has a power reserve of 68 hours, a silicon balance spring, and is COSC-certified. The stainless steel case measures 42mm in diameter and 17mm in thickness, and it comes with either a blue or black dial and matching bezel. You can choose between a matching strap or a three-link solid 316L stainless steel bracelet. The watch features traditional Arabic numerals and bicompax dials for easy readability. The pushers and crown are also well-placed and easy to use.

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Timex Command Encounter Chronograph

The new Command Encounter from Timex is a great option for those looking for a tough and affordable tool watch. It features a durable octagonal 45mm resin case, a hybrid quartz analog/digital movement, shock resistance, a 100-meter depth rating, and a matching resin strap. The watch also has bold hands and markers with lume for great nighttime visibility, a digital screen that provides world time for 31 cities around the world, a chrono function, a 24-hour timer, and an alarm. The Command Encounter comes in three military-esque colors, and it's priced low enough that you can get all three.

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Sinn T50

Germany's Sinn Spezialuhren makes some of the best tool watches in the world. They use proprietary watch technology that sets them apart from even premium Swiss brands. Their latest release, the T50, takes things to the next level with hardened Grade 5 titanium and a proprietary bronze alloy known as Goldbronze 125, which makes the metal skin-friendly and corrosion-resistant. The T50 measures 41mm wide, provides a serious 500 meters of water resistance, and is powered by a smooth Swiss SW 300-1 automatic movement. It comes on a titanium H-link bracelet, gray silicone rubber strap, or an olive textile strap.

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Copy of S7 Max Ultra Lifestyle Image 3

We’re sure you’re well aware that there are plenty of robot vacuums or mops that you can use to sweep and mop in an attempt to keep your place clean. But none of them perform like Roborock’s smartest combo yet, the S7 Max Ultra you see here. It vacuums. It mops. It has automatic dust emptying, mop washing and robot water tank refilling. The easy-to-use app lets you create custom cleaning routines, set no-go zones, and more. The Roborock S7 Max Ultra does it all.  Don’t comprise on cleanliness, get yours for $299 off when you grab the coupon code for $18.99 today.