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The 2024 Cool Material Men’s Grooming Guide

Our editors round up the essential grooming and hygiene products for men to look and feel their best.

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It is now more important than ever for men to focus on their grooming and hygiene. For decades, the extent of these practices has been maybe a quick shower and the occasional haircut and shave. But male grooming is having a moment with the industry growing at a rapid annual rate as more men start to focus on their hygiene.

As folks who consider themselves to be relatively well groomed individuals, the Cool Material editorial team decided to put together a guide for guys to feel comfortable on their hygiene journey. Whether you’re starting out with the basics or want some recommendations for the best men’s grooming products, we’re here to help.

Before we pick out the essential grooming gear for men, we wanted to share some general tips and tricks.

General Grooming Tips
  • Establish healthy routines and habits

    You can buy all the grooming products you want but if you don’t create a habit or ritual then you won’t reap the benefits. Consider setting time aside every morning and/or evening for dedicated self care.

  • Experiment and then stick with what work

    Good grooming is a journey so if you’re just getting started, try out some products and then stick with a routine that works for you.

  • Wash your sheets and towels regularly

    It doesn’t matter how clean you are, if your bath towel and sheets are dirty then all that hard work was for nothing. Wash your towels and sheets on a regular basis and make sure you use different towels when washing your face.

  • Get the basics

    You don't need anything fancy, but a basic grooming kit will include all the simple essentials you'll need to trim and clean your nails.

The Essential Grooming Products for Men

We picked out our favorite tried and trusted grooming products for men. These are the hygiene essentials that we use on a regular basis and would recommend to just about everyone.

One thing that we didn’t mention is hair loss, which can be a specific grooming concern for some men. Consider checking out some preventative products if it’s something you’re worried about or treat the issue if you’ve already noticed some hair loss.

BluAtlas Natural Exfoliating Bar Soap
BluAtlas Natural Exfoliating Bar Soap

BluAtlas’ exfoliating bar soap is a no-brainer. Not only will it leave you squeaky clean after a shower, the jojoba beads gently remove dead skin leaving you fresh and rejuvenated.

Buy: $14
Prose Custom Shampoo
Prose Custom Shampoo

Enough with the 3-in-1 shampoo bottles, guys. Your hair deserves better. While it’s a bit more of an investment, this custom shampoo is tailor-made for you and will leave your hair smelling great.

Buy: $34
Malin+Goetz Cilantro Hair Conditioner
Malin+Goetz Cilantro Hair Conditioner

Malin+Goetz has long been a trusted source for the best grooming products for men. And we love their conditioner. While you don't need to shampoo your hair everyday, you can keep it fresh with some conditioner.

Buy: $28
Beardbrand Sea Salt Spray
Beardbrand Sea Salt Spray

[PARTNER] After you've stepped out of the shower, it's time to get your hair in fighting shape. Beardbrand's Sea Salt Spray gives guys a cheat code to proper styling by adding volume and texture to your hair without drying it out.

Buy: $22
Salt & Stone Natural Deodorant Gel
Salt & Stone Natural Deodorant Gel

Your choice of deodorant is a deeply personal decision. But after plenty of testing we are very impressed by Salt & Stone's fragrant and effective natural deodorants made specifically for guys with sensitive skin.

Buy: $20
Aesop Fabulous Face Cleanser
Aesop Fabulous Face Cleanser

Once you've properly cleaned your hair and body, it's time to tackle your face. Aesop's face cleanser will leave you feeling refreshed and ready to handle whatever the day throws at you.

Buy: $33
FactorFive Night Retinol Cream
FactorFive Night Retinol Cream

FactorFive's retinol cream will help reduce wrinkles to keep your face looking fresh and clear. Simply apply a small amount to your face every night before bed and wake up to a younger looking you.

Buy: $189
Harry's The Truman Set
Harry's The Truman Set

There are dozens of razor brands looking to sell you their products but we've found the most consistent experiences with Harry's razors. Try out their all-in-one shaving kit with The Truman Set.

Buy: $15
The Wolf Project Hydrating Sheet Face Mask
The Wolf Project Hydrating Sheet Face Mask

While face masks might seem like a bold leap in men's grooming, the results are clear. Simply put on these hydrating face masks once every other week and your face will feel smoother and more vibrant leaving you more confident in your skin.

Buy: $12
Ranger Station Santalum Perfume
Ranger Station Santalum Perfume

Cologne might not contribute to a necessarily healthier hygiene routine but it is worth an investment. Picking out your preferred scent an essential aspect of your style. You'll smell good, and you'll feel even better. We love Ranger Station's line of colognes and we think you will too.

Buy: $94
Jackfir The Classic Daily Facial Moisturizer
Jackfir The Classic Daily Facial Moisturizer

Before you leave the house everyday, apply just a little bit of this moisturizer to keep your skin protected from harmful UV rays, smog, and pollution. It'll keep your skin smooth, soft, and refreshed.

Buy: $46
Dr. Squatch Black Electric Trimmer
Dr. Squatch Black Electric Trimmer

We've road tested Dr. Squatch's electric trimmer and can confidently say that it's an excellent option for below-the-belt grooming. It's built to eliminate any nicks so you can shave with confidence.

Buy: $70