Environmental consciousness has descended to the diminutive. Mattel, makers of Matchbox toy cars, has embarked on its Drive Toward a Better Future initiative. The first member of this effort is a CarbonNeutral Tesla Roadster made with 99% recycled materials, including recycled zinc for the body and recycled plastic for the windows, chassis, wheels, and interior. Even the packaging is made from recycled materials and bio-based potato for the inner tray. It actually qualifies as a certified CarbonNeutral product and will lead the way for the brand to carbon neutrality by 2025. The choice of the new Tesla Roadster as the kickoff model is certainly apropos.
Matchbox CarbonNeutral Tesla Roadster
