You already know our Cool Material Shop is the place to go when you’re looking for awesome gear, goods and accessories. All those knives, growlers, lighters, calendars, glasses and other EDC pieces are about to get even better because we just kicked off our Memorial Day Sale. It’s one helluva Steal. Up to 45% off (almost) everything in the Shop. Hundreds of different items in every single category are on sale from now through Memorial Day, so pickup everything you want at a pretty hefty discount. With this many different items on sale there isn’t enough time or space to go into detail about all of them, so click on that Shop This Steal button below to check them all out for yourself. As always, you also get free shipping on all U.S. orders $75 or more, so maybe you should think about starting your Father’s Day shopping a little early this year. Don’t wait to pull the trigger on your favorites because stuff is flying off the shelves already.


If you’re anything like us, you perpetually suffer from inbox overload. If we’re only reading one email a day, it’s going to be SHIFT. SHIFT is for guys who are not afraid of change. Guys that understand small things can make a difference. Guys that are willing to question what they think. It’s for guys just like you. Two times a week, SHIFT delivers content around the mind, body and movement–along with some appropriate eye candy–direct to your inbox. Their goal is to remind all of us that every man should give a SHIFT.