It’s hard to imagine a Boston Red Sox uniform without, well, the color red. But Nike is going all out in terms of originality with its “City Connect” special-edition uniforms for Major League Baseball. Boston’s, in particular, stands out because of its total absence of the famous color, replaced by yellow/gold and light blue. What?? Well, the goal is to draw younger fans to the sport and also draw on the team’s broader hometown flavor and subculture. Even the special blue “Boston” typeface script is ultra-modern and fresh. The blue and yellow colorway comes from Boston’s Boylston Street, where the Boston Marathon course runs. The uniform’s left sleeve shows a marathon racing bib. The nod to another sport might seem odd, but the homage to another Boston sporting tradition is just another way to draw more attention to the game of professional baseball that surely could use it right now. How Boston Red Sox superfans will take to it is another question, altogether.
PARTNER
Experience the Dominican’s Finest Cigars With La Aurora
There’s nothing like an evening spent with a cigar in one hand and your favorite spirit in the other. Our current favorite smoke is from La Aurora, the original Dominican cigar company. Founded over a century ago, they set the standard for premium cigars with their masterful blends, impeccable construction, and meticulous attention to detail. Their new website features a wide cigar assortment from La Aurora and León Jimenes, educational content, and curated options tailored to fit any smoker’s preferences, so it’s a go-to resource for all things cigar. Get your premium, hand-rolled cigars today.
