The Cool Material editors are hard at work handpicking the best new products and gear that release every week. Here you’ll find the most exciting selections from the world of style, EDC, and more.
This week we’re highlighting the much-anticipated reveal of the Nintendo Switch 2. Along with a few technical details, the announcement confirmed a 2025 release. So while you can’t order this new console just yet, we’ll be eagerly awaiting its arrival. Plus we’re featuring releases from brands like Victorinox, Oris, Aston Martin, and more.
Check out all of the coolest new product releases below.
Nintendo Switch 2
Nintendo has finally unveiled the long awaited sequel to its beloved Nintendo Switch. The Nintendo Switch 2 isn't available yet but the upgraded console is confirmed to go on sale in 2025.
BuyVictorinox Alox Limited Edition 2025 Collection
Victorinox's Alox Limited Edition 2025 knives, in bold "Stone Red," blend Swiss precision and rugged durability. From pocket-ready to adventure-focused, these collectibles are available now.
Buy $44Buck Mason Toughknit Thermal L/S Crew
Buck Mason’s Toughknit L/S Thermal Crew is a masterclass in rugged comfort. Made in Pennsylvania from American ring-spun cotton, it’s soft, durable, and perfectly fitted.
Buy $128Finisterre Stormbird Waterproof Jacket
Finisterre, the UK-based outdoors brand, dropped its Early Spring collection featuring new gear and updated colorways of its bestselling products including the Stormbird Jacket in Deep Sea.
Buy $2952025 Aston Martin Vantage Roadster
The 2025 Aston Martin Vantage Roadster takes open-air driving to a whole new level. With a 656hp twin-turbo V8 and race-inspired handling, it’s pure automotive perfection.
BuyJBL Tour ONE M3 Headphones & Smart Tx Transmitter
JBL’s Tour ONE M3 headphones redefine audio with JBL Spatial 360 for cinematic sound and an optional wireless SMART Tx transmitter that connects even to analog devices.
Buy $400Swatch Encyclopedia
Swatch celebrates 40 years of style with the Swatch Encyclopedia, a four-volume masterpiece showcasing 8,419 watches, from iconic collabs like OMEGA X Swatch to game-changers like SISTEM51.
BuyNike Strength Shield Curl Bar
Nike’s iconic orange colorway gets a workout upgrade with this curl bar. Featuring a 28mm curved shaft for versatile grip and a Cerakote finish that resists scratches and rust.
Buy $180Happy Plugs Play Pro
Sweden’s Happy Plugs Play Pro offers premium features—active noise-canceling, transparency modes, 50-hour battery life—at just $60.
Buy $60Oris 60th Anniversary Edition
Oris celebrates 60 years of its iconic dive watch with the Divers Sixty-Five Anniversary Edition. It features a 40mm stainless steel case, vintage-inspired dial, and 328ft water resistance.
Buy $2500