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The alternative stylings of the 90s and early 2000s are back in a big way. So it only makes sense that indie darlings Wilco should have a moment in the spotlight once again. In a partnership that is almost too perfect, Chicago market/corner store Foxtrot has teamed up with seminal alternative band Wilco on a collection of snacks, beer, and merch. The Foxtrot x Wilco line features artwork from Chicago-based artist Louie Capozzoli that brings this special collaboration to life.

Included in this lineup are Wilc-O’s Cinnamon Cereal ($10), which is made in collaboration with Off Limits Cereal; Jesus Don’t Cry Pilsner ($12), brewed by Great Central Brewing; and the “I’m Trying to Heat Your Heart” gummy mix ($6). Plus, some limited edition merch including a dad hat ($15), jacket ($75), and t-shirt ($20) will be available.

To celebrate the launch of the collaboration, there will be a full Yankee Hotel Foxtrot-inspired pop-up at Foxtrot’s Old Town Store location in Chicago on April 19th. All of the snacks, beer, and merch will be available for sale in-person until May 1st. In fact, in a Willy Wonka-esque move, a few fans will find signed 7″ vinyl records hidden inside select boxes of WILC-O’s Cereal. If you’re looking to participate in the fun, you can order all of the collaborative items other than the beer online at Foxtrot’s digital marketplace.

Imagery courtesy of Ryan Segedi


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