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What industry has Elon Musk not dipped his toe into? Well, it’s not booze, that’s for sure. The culmination of a project that’s actually been in the works for years, Telsa Tequila is finally here (and gone). The $250 Tequila in a spectacular lightning-bolt bottle is already sold out, and it shows that the EV company’s quest to make its own liquor brand is a huge success. Distilled by Nosotros Tequila out of SoCal, the Tequila sold out in a day as more proof of the Musk Midas touch. The name was going to be “Teslaquila”, but the trademarking efforts fell flat when the highly regulated Tequila industry gave it the kaibosh. You may never get to try it, but the 40% ABV 100% de agave tequila añejo aged in French oak barrels with dried fruit, vanilla, pepper, and cinnamon notes sure sounds electric.

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