If you were to randomly hit up a local liquor store and pick up a few random bottles of anything ranging from beer to spirits, it’s relatively likely at least one of the brands would be owned by global spirits consortium Diageo because they have their hands in just about everything alcohol related. Diageo’s latest release isn’t a new expression of Johnnie Walker, Smirnoff or even Guinness (we told you they were everywhere), it’s a limited partnership with venture management firm Pilot Lite to launch the “Pulpex Limited” company that will produce spirits bottles out of paper. It’s the world’s first ever 100% plastic-free, paper-based spirits bottle that is made entirely from sustainably sourced wood and will debut with the Johnnie Walker brand early next year. There’s no denying the fact that it’s kind of absurd, but we said the same thing to ourselves when Boxed Water first hit the music festival scene. Honestly, we got used to it, and we’ve never looked back because it’s the same product delivered in a cleaner, more sustainable and more renewable package. Why wouldn’t you want to apply that same sort of technology to the world of spirits?
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Huckberry’s Essential Holiday Gift Guide
Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.
