Pitchfork-Beer

To celebrate the 2022 Pitchfork Festival, Chicago’s own Goose Island Beer Company has teamed up with musician Michelle Zauner of Japanese Breakfast on a limited edition collaboration beer. Be Sweet Lager is a 4.8% brewed with persimmons offering a soft, fruit-forward flavor. The beer is inspired by Michelle’s love of persimmons and ties into the most recent Japanese Breakfast album Jubilee. The can art is courtesy of Portland illustrator and animator Mary Vertulfo and was inspired by a prop beer bottle that she had actually made for one of Japanese Breakfast’s music videos. Proceeds from the sale of Be Sweet Lager will benefit Heart of Dinner, an organization that works to combat food insecurity and isolation within NYC’s elderly Asian American community through meal deliveries and handwritten letters. The limited-edition Be Sweet Lager collaboration beer will be released on July 15th and will be available exclusively at Pitchfork Music Festival and Goose Island Fulton St. Taproom.

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Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.

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