Pitchfork-Beer

To celebrate the 2022 Pitchfork Festival, Chicago’s own Goose Island Beer Company has teamed up with musician Michelle Zauner of Japanese Breakfast on a limited edition collaboration beer. Be Sweet Lager is a 4.8% brewed with persimmons offering a soft, fruit-forward flavor. The beer is inspired by Michelle’s love of persimmons and ties into the most recent Japanese Breakfast album Jubilee. The can art is courtesy of Portland illustrator and animator Mary Vertulfo and was inspired by a prop beer bottle that she had actually made for one of Japanese Breakfast’s music videos. Proceeds from the sale of Be Sweet Lager will benefit Heart of Dinner, an organization that works to combat food insecurity and isolation within NYC’s elderly Asian American community through meal deliveries and handwritten letters. The limited-edition Be Sweet Lager collaboration beer will be released on July 15th and will be available exclusively at Pitchfork Music Festival and Goose Island Fulton St. Taproom.

1000_x_600_3

When it comes to proper attire during the warmest months of the year–we’re talking weddings, cocktail hours, work outings and the like–linen clothing is an absolute necessity unless you live in the tundra or want to look like you’re melting. That’s where Percival comes in. Whether you’re looking for a safari shirt, tapestry Cuban shirt, easy breezy trousers or a lovely linen suit, Percival has the strong, lightweight and breathable options you need in all the stylish, colorful and well-built options you want. Upgrade your warm weather wardrobe with Percival today.