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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans
Fashion
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans
By Lanny Fuller
Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

By Cool Material
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
Accessories
The Watches Nixon Can’t Keep in Stock

Nixon’s three best-selling watches feature a distinctive vibrant turquoise color. The 51-30 Chrono is a bold statement piece, combining fashion and function with its oversized face, printed indices, and custom-molded hands. The Sentry is an elegant timepiece with a rugged side, offering depth and detail on the face, stainless steel…

By Cool Material
NIXON-Blue
Clothing
Why Every Guy Should Own a Brown Suit

In more formal menswear circles--especially those across the pond--you may have heard the old adage “no brown in town.” This has since become construed as a fashion rule as strict as “no white after Labor Day” which has, in turn, limited men across the country to boring old navy and…

By Brett Braley
why-every-guy-should-own-a-brown-suit
Fashion
One of These Days x Woolrich

In a harmonious blend of heritage and modern vision, One of These Days, the brainchild of the renowned artist Matt McCormick, has joined forces with the venerable Woolrich once more to deliver the Key to the Highway collection. This limited collaboration is a resounding tribute to the timeless appeal of…

By John A. Paradiso
Woolrich-7
Fashion
Buck Mason x Eddie Bauer Limited Edition Collection

Eddie Bauer, an iconic name in American outdoor heritage, has joined forces with the effortlessly cool Californian lifestyle brand, Buck Mason, in a collaboration that's set to redefine wardrobe essentials. Founded in 1920 by the legendary Eddie himself, the brand quickly became synonymous with rugged outdoor apparel. Now, Buck Mason,…

By John A. Paradiso
Mason-9
Fashion
Reigning Champ x norda Limited Edition Collection

Reigning Champ and norda have joined forces to deliver a running kit that seamlessly marries style and substance. At the core of this collaboration is the norda 001 shoe, a limited edition iteration of norda's iconic silhouette. It boasts a sleek heather grey design that complements Reigning Champ's signature aesthetic.…

By John A. Paradiso
Norda-Run-7