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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The Italian Art of Dressing Well in the Heat
By Cool Material
1
Fashion
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

By Beau Hayhoe
The Coolest Father’s Day Gifts of 2026 (New Products Added 6/15) The Coolest Father’s Day Gifts of 2026 (New Products Added 6/15)
Fashion
The Coolest Father’s Day Gifts of 2026 (New Products Added 6/15)

A curated collection of the best Father’s Day gifts for dads who appreciate craftsmanship, clever design, great stories, and really cool stuff.

By Cool Material
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Fashion
The Journey Collection Makes a Strong Case for Packing Less

The latest from Brixton is built for adventure.

By Cool Material
Fashion
Buck Mason Vintage Collection 3

Following two successful collection of vintage items, Buck Mason is back with the third iteration of its vintage treasure trove. Hanpicked by the company's founders, the third Vintage Collection from Buck Mason includes a variety of clothing, accessories, and home goods that speak to the brand's ethos. "Our signature styles…

By John A. Paradiso
Buck-Mason-Vintage-4
Fashion
Innovative Shades: Explore ONESEC Eyewear

ONESEC Eyewear, a trailblazer in the eyewear industry, integrates patented liquid crystal display and one-second shade shift technology, seamlessly combining style and functionality. With 7 frame styles in various colors, fashion and function coexist. All frames feature the patented display and one-second shade-shift tech, boasting an exceptional 30,000-hour battery life.…

By Cool Material
Mark I, Maverick
Fashion
Bell & Ross BR-X5 Green Lum Watch

Introducing the Bell & Ross BR-X5 Green Lum – a timepiece that redefines luminescence. Unlike conventional watches, this piece doesn't just illuminate its hands and numerals; it radiates from within the very case. Constructed from DLC-coated grade 2 titanium, the 41mm marvel features a unique photoluminescent composite material, LM3D, forming…

By John A. Paradiso
BR-X5-5
Fashion
Online Ceramics x John Mayer G-Shock Ref. 5600

John Mayer's creative collaboration with G-Shock and Hodinkee continues with the release of his second limited edition timepiece, a striking 5600 model in partnership with Online Ceramics. Renowned for their eclectic graphic tees for Dead & Co, Online Ceramics infuses the watch with their signature hippie-inspired aesthetic. The timepiece boasts…

By John A. Paradiso
Mayer-G-Shock-7
Accessories
Gear Up for an Epic Cyber Week Sale at Huckberry

Elevate your style with up to 40% OFF on clothing, footwear, gear, and home goods. These deals are as rare as a Northern Lights spectacle—once gone, they won't return until next year. Don't miss out on the best of the holiday season; Huckberry's exclusive steals are here, and they're going…

By Cool Material
76235_Relwen_Wool Shag Zip Up Exclusive_Navy_Lifestyle-2 (1)