Skip to Content

Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Fashion
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

Citizen Promaster Aqualand Special Edition

Citizen's bombproof Promaster series of wristwatches can take on just about anything from diving to punishing field duties. The latest member of the lineup is the Aqualand Special Edition. The limited-edition dive watch is anything but subtle with its chunky 46mm diameter case, deeply notched bezel, and a bold colorway.…

Citizen-Promaster-Aqualand-Special-Edition-1
Louis Vuitton’s Second NBA Collection Is Their Most Luxurious

Ever since Virgil Abloh took the reigns as the artistic director of Louis Vuitton's menswear line, the brand's men's offerings have felt more in-touch and relevant than they have in decades. Case in point--the second Louis Vuitton x NBA collection. The latest LV x NBA collection is once again focused…

Louis-Vuittons-Second-NBA-Collection-1
You Can Design Your Own Polo with Ralph Lauren’s Made-to-Order Program

Earlier last month preppy clothing giant Ralph Lauren announced it would be launching a made-to-order program for its iconic polo shirts. Custom designs aren't exactly a novelty in the world of fashion. Even in modern design, we've seen brands like Nike, Gucci, and others allow customers to make personal adjustments…

Ralph-Lauren-Made-to-Order-Program
IWC Pilot’s Watch Chronograph Edition “AMG”

IWC might lean toward pilot watch styles more often than not, but its most recent debut takes a decidedly earthbound angle. Pilot's Watch Chronograph Edition "AMG" is the result of a collaboration between IWC and Mercedes-AMG, which makes more sense when you discover that IWC has issued a number of…

IWC-Pilots-Watch-Chronograph-Edition-AMG-1
This Watch Was Built for the Front Line but Is Stylish Enough For Everyday Wear

You have plenty of watch options for daily wear, but few pack the bulletproof performance and effortless style you'll get from the latest BOLDR Venture Field Medic Watch. Trust us when we tell you the BOLDR Venture Field Medic watch has it all. Ultra-tough and super light 38mm titanium case.…

BOLDR-SP-5-31-1