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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Golf Style, But Make It Guinness

The second TravisMathew x Guinness collab leans into heritage, performance, and a color palette pulled straight from a perfect pour.

Tweed Blazers Aren’t Just for Professors
Fashion
Tweed Blazers Aren’t Just for Professors

The classic fabric gets a modern refresh in the right hands. Here’s why you need one.

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Fashion
My Favorite Winter Essential is Only $20

The hidden secret to a warmer winter? A perfect pair of long johns.

New Balance CT210

Don't call these dad sneakers. The new CT210 is a modern interpretation of their original CT210 V1 court shoe that still sells today. The new gum outsole looks way better than the original white rubber sole, and it provides just the right amount of contrast against the bright white canvas…

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Buck Mason’s Yuma Hemp Tees are Your Warm Weather Staple

When a garment is as classic as a simple t-shirt, it has to be out-of-this world for modern consumers to take notice. Leave it to Buck Mason to put their own spin on a tee -- and get us paying attention. The Buck Mason Salt Yuma Hemp Tee is, as…

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Bremont Broadsword Recon

Bremont continues to make a name for itself in the premium wristwatch market. Its latest is actually an update rather than a wholly new model. The Broadsword line gets a new member known as the Broadsword Recon which was inspired by the Dirty Dozen field watches issued to the British…

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Buck Mason’s Here to Meet Rainy Weather in Style

Known for their elevated take on basics, Buck Mason's spring outerwear hits just the right tone between style and performance. With an array of options to choose from, each jacket can easily shift from weekend wandering to the office commute seamlessly. A personal favorite, their Deck Jacket has all the…

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G-SHOCK by Ariel Adams

G-SHOCK watches are legendary for their toughness, countless versions, unique collaborations, impressive tech, and some seriously eye-popping colorways. The brand has as much global renown as premium watch brands at a fraction of the cost. Now, it's all memorialized in a new hardcover book by popular horological website aBlogtoWatch's founder,…

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