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Cool Destination: The Ultimate Puerto Vallarta Guide
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Cool Destination: The Ultimate Puerto Vallarta Guide
By Cool Material
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
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Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
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The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
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Black Book: 12 Products Our Editors Loved in September 2026

The products our editors have been obsessed with in September 2026.

By Cool Material
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To A Tee: Billy Reid

Blending Southern charm (Alabama, to be specific) with a little New York flavor, Billy Reid's tailored, luxe aesthetic carries over to his line of t-shirts. Pulling influences from music and good ol' southern cooking, while the graphics might be lighthearted, the attention to detail shown on these tees is not.…

By BSacco
t-a-t-billy-reid
Clothing
Hoodie Buddie T-Shirts

You know that favorite t-shirt of yours? The one that's riddled with all manner of holes and stains that you still refuse to throw out (Ramones, anyone?) because you can wear it whenever you're not in public. Yeah, that t-shirt. Well, it's about to get replaced. Hoodie Buddie took their…

By Cooper Fleishman
hoodie-buddy-tees
Clothing
Elvis & Kresse Firehose Belt

There are a lot of products that so perfectly epitomize "cool material" they really don't require much explaining. Giant books of breasts, bacon hot sauce, anything with an engine, you get the idea. Belts generally aren't on that list (unless you're Bruce Wayne), but this firehose belt from Elvis &…

By Cooper Fleishman
firehose-belt
Clothing
Helm Handmade Belts

Unless you're Batman, belts don't just have to be about utility. They should, at the very least, be capable of holding your pants up above your ass, but that doesn't mean they have to sacrifice form for function. Taking a page out of the Apple book of design, Helm has…

By Cooper Fleishman
helm-belts
Clothing
To A Tee: 5boro Skateboards

Even if your feet have never been planted on a board, you should be able to appreciate the look of 5Boro's tees. The brand embodies the heart and soul of NYC skateboarding, and has the distinct honor of being the longest continuously-running, independently owned-and-operated skateboard company in the city's history.…

By BSacco
t-a-t-5boro