It seems that the future of the sneaker industry will rely on collaborations and drops to sustain a steady injection of cash – and hype. The latest collab between Adidas and Wales Bonner is no different. Though the latter brand has been around since 2014, it has gained significant appeal on the luxury market over the last year, so this partnership between the two brands comes at a great time to give Wales Bonner an even more meteoric rise.
Described as being inspired by “the music and photography of Burkina Faso, West Africa, in 1970s and 80s, and pays homage to creative energy and individuality of style” which is most apparent in the bright colors and mix-matched hues against the established design language of Adidas’ classic sporty sneakers and clothing.
